In this episode of “The Dental Domination Podcast,” DentalScapes co-founders Dan Brian and Brian Craig discuss the intricacies of online advertising specifically for orthodontic practices. They explore various advertising options, including Google Local Services Ads (LSAs), traditional Google Pay-Per-Click (PPC) ads, and social media advertising on platforms like Facebook, Instagram, and TikTok. In this wide-ranging conversation, Dan and Brian discuss the importance of understanding each product’s unique features and benefits in developing the right advertising mix for your ortho practice. The conversation also highlights the significance of front desk call handling and the necessity of data-driven decision-making in developing and implementing online marketing strategies for orthodontists. Learn more and snag the free guide to orthodontic front desk call handling on the show notes page.
NEXT STEPS
- Request a FREE marketing strategy session with DentalScapes
- Download the FREE “Orthodontic Front Desk Call Handling Training”