In this post, we’ll explore the various forms of online advertising for orthodontists—including Google PPC, Google Local Services Ads (LSAs), Facebook, Instagram and TikTok ads, and retargeting ads. We’ll also look at how you can strategically use these platforms to attract high-quality leads, while keeping an eye on cost-per-click (CPC), cost-per-lead (CPL), and cost-per-acquisition (CPA).
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In Episode 24 of “The Dental Domination Podcast,” DentalScapes co-founder Dan Brian interviews Katherine Eitel Belt, founder of LionSpeak, a communications coaching company focused on helping dental practices thrive. They discuss the importance of communication for dental practice owners and dentists, focusing on “courageous conversations.” Katherine explains that courageous conversations create clarity and inspiration, which […]
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Dr. Dipesh Patel, founder and CEO of Blueprint Smiles, joins the “Dental Domination Podcast” to discuss what he calls “People Service Organizations (PSOs)” and how they differ from traditional Dental Support Organizations (DSOs). He emphasizes the importance of creating a positive work culture and environment where work doesn’t feel like work for both the dental […]
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DentalScapes co-founder Dan Brian talks with Kevin Henry, editor-in-chief of Dr. Bicuspid and founder of Dental Assistant Nation. They discuss the state of dental assisting in America today, challenges related to workforce shortages, and the importance of retaining dental assistants.
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Dan Brian interviews Dr. Charles Moser, executive coach and founder of the Dental Science Alliance, on how younger dentists can compete with larger dental service organizations (DSOs) and build successful private practices.
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Monica Capelli, founder and CEO of Rev Systems, discusses revenue cycle management for dental practices in Episode 20 of “The Dental Domination Podcast.” From the importance of claim filing best practices to pursuing outstanding claims, implementing pre-payment systems, and everything in between, Monica provides a roadmap you can implement in your dental practice to get […]
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Understanding the difference between “local” SEO and “organic” SEO (sometimes called “traditional” SEO) can help dental practices get better results with dental marketing. Local SEO focuses on optimizing a business’s presence for local search results, while organic SEO aims to improve overall search engine rankings. In this post, we’ll explore these concepts, their importance for dentists, and how to effectively utilize both strategies to attract more patients.
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A strong online presence is essential for any business — and dental practices are no exception. One of the most effective ways to ensure your practice stands out in local searches is by optimizing your Google Business Profile (GBP). If your GBP isn’t optimized, your practice may not show up in all-important local Google searches and you’ll miss out on new patients. In this guide, we’ll walk you through the importance of optimizing your GBP and provide you with practical steps to enhance your dental practice’s position in local search. Let’s dive in!
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Social media is mission-critical for dental practices. In this blog post, we’ll discuss the importance of creating engaging and authentic social media content for your practice. We’ll outline the “90/10” rule for content creation, emphasizing the need for educational and entertaining posts over constant self-promotion. We’ll explore five types of content that can showcase the personality of your practice and build a loyal online following. Finally, we’ll outline actionable strategies to make this happen consistently in your practice.
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Starting a new dental practice? It’s an exciting venture, for sure, but it also comes with the challenge of attracting and retaining new patients — and doing it fast, and on a limited budget. Effective online dental marketing is crucial for building a strong patient base and establishing your practice as a trusted provider in […]
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