Dental practices are like any other business — they need a solid marketing strategy to compete. But do dentists need to hire a dental marketing company to be successful? The fact is, for most small to mid-size dental practices, marketing is too time-intensive to manage in-house.
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Dentists spend a lot of money on staffing, equipment, materials, office space, and more. But what about marketing? The amount of money spent by dental practices on marketing ranges greatly based on practice type, age, location, competition, and specific objectives. Nevertheless, most established dental practices should expect to spend 4-7 percent of gross revenue on marketing.
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In this blog post, we’ll review the principles of effective dentist website design, why you should consider hiring a web design agency, what you can expect to pay for a high-quality website, and the most important design elements and features that every 21st-century dental practice website should include.
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In dental marketing, there’s a lot of focus on acquiring new patients — and rightly so. But the strength of any dental practice rests in large part on its existing patients, and it’s critical that dentists and practice administrators keep them engaged. In this blog post, we’ll detail three proven ways that dental practices can reengage existing patients:
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You need to approach the process of finding a dentist marketing company carefully. But how? In this blog post, we’ll outline a simple but effective approach to selecting a dental marketing agency for your practice.
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If you’re interested in growing your dental practice, you may be looking for a dental marketing agency to help. From SEO to PPC, social media to email marketing, and everything in between, a dentist marketing agency can help take your practice to new heights. But just like prophy paste, dental marketing companies come in all types of flavors. In this blog post, we’ll share six things to look for in a dental marketing agency.
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Many dental practices are using pay-per-click (PPC) and other online advertising to reach new patients. But not many are leveraging retargeting to re-engage potential patients and referral partners — despite nearly limitless opportunity and significant ROI. In this blog post, we’ll share why retargeting should be part of any dental practice’s online marketing mix, and 3 easy ways to use retargeting to grow new patient volume and increase referrals for your dentist office.
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While the best work you can do to boost referrals for your dental practice is “boots on the ground” in-person relationship-building, a dental referral email newsletter is critical to staying top-of-mind for referral partners. But as with all things content marketing for dentists, consistently cranking out a high-quality dentist referral newsletter can be time-consuming and complicated. Here are 5 things to keep in mind when developing a referral newsletter for your dental practice:
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If you want your dental practice to appear in the all-important “Map Pack” (the small group of 3-5 dental practices that appear next to the local map at the top of Google’s local search results), you’d better have lots of 5-star reviews and a decent average (think 4.5 or greater). In this post, we’ll break down exactly how to get more 5-star reviews for your dental practice.
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While it’s true that good ol’ fashioned relationship-building is most important for developing referral relationships for your dental practice, there are many opportunities in online dental marketing to connect with other dentists and stay top-of-mind for future referrals. In this blog post, we’ll cover 3 ways to get more referrals from other dentists using digital marketing.
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