Many dental practices are using pay-per-click (PPC) and other online advertising to reach new patients. But not many are leveraging retargeting to re-engage potential patients and referral partners — despite nearly limitless opportunity and significant ROI. In this blog post, we’ll share why retargeting should be part of any dental practice’s online marketing mix, and 3 easy ways to use retargeting to grow new patient volume and increase referrals for your dentist office.
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While the best work you can do to boost referrals for your dental practice is “boots on the ground” in-person relationship-building, a dental referral email newsletter is critical to staying top-of-mind for referral partners. But as with all things content marketing for dentists, consistently cranking out a high-quality dentist referral newsletter can be time-consuming and complicated. Here are 5 things to keep in mind when developing a referral newsletter for your dental practice:
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If you want your dental practice to appear in the all-important “Map Pack” (the small group of 3-5 dental practices that appear next to the local map at the top of Google’s local search results), you’d better have lots of 5-star reviews and a decent average (think 4.5 or greater). In this post, we’ll break down exactly how to get more 5-star reviews for your dental practice.
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While it’s true that good ol’ fashioned relationship-building is most important for developing referral relationships for your dental practice, there are many opportunities in online dental marketing to connect with other dentists and stay top-of-mind for future referrals. In this blog post, we’ll cover 3 ways to get more referrals from other dentists using digital marketing.
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Without insight into what online channels are working (or not), it’s impossible to responsibly allocate your marketing budget and maximize your return on investment. In this blog post, we break down 5 ways to improve lead attribution for your dental practice.
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In this free video training from DentalScapes, co-founders Dan Brian and Brian Craig break down how NOT to fall victim to 3 common “myths” about Google PPC for dentists. Dispelling misconceptions about cost, ROI, and PPC’s connection to SEO, Dan and Brian share how dentists, orthodontists, and specialty providers can use PPC to drive new patient appointments and “own the most real estate possible.”
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In this blog post, we’ll dive into the best ways to use social media for dentists, orthodontists, and other specialists — including 5 “must-have” strategies for practices looking to reach, engage, and convert potential and current patients.
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In this video training from DentalScapes, co-founders Dan Brian and Brian Craig dig into the fundamentals of local SEO for dentists, detailing three “mission-critical” strategies you need to raise awareness, drive traffic, and grow patient volume.
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Dentist websites are often poorly optimized for conversion, provide a lacking user experience (UX), and don’t provide the kind of educational resources that patients are looking for. In this blog post, we’ll dive into 7 must-have elements for your dental practice website.
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The reality is, there are a lot of misconceptions out there related to PPC and dental practices. In this blog post, we’ll examine some of the more common “fictions” surrounding PPC for dentists — and the facts that you should keep in mind instead.
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