Your Marketing Agency For Dental Service Organizations
Marketing for DSOs That Feels In-House —
Because It Practically Is
At DentalScapes, we don’t just market for DSOs — we market with them. We operate as an extension of your DSO’s executive team, bringing you senior-level marketing expertise, hands-on execution, and strategies designed exclusively for small to mid-size Dental Support Organizations (DSOs).
Whether you run a unified brand or a portfolio of independently branded practices, we help you streamline, scale, and succeed — without overwhelming your in-house resources. Our leadership team includes co-founders with over 40 years of combined digital marketing experience and a practicing dentist who keeps our strategies grounded in the realities of dental practice operations.
"DentalScapes has been a game changer for our DSO. Their expertise in SEO and online marketing has significantly increased our patient consultations and overall revenue, while reducing our patient acquisition costs by over 50%.”
—Dave S., CEO
We’re not another marketing agency — we’re your embedded, expert marketing department.
With white-glove service, a >95% client retention rate, and competitive pricing built for growth-stage DSOs, DentalScapes is the partner DSOs trust when they’re ready to unify, scale, and win.
Ready to meet the marketing team you didn’t know you could have — without adding payroll? Schedule a free DSO marketing strategy session today.
Schedule Your FREE DSO Strategy Call Today!
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Why Small to Mid-Size DSOs Choose DentalScapes
DSO marketing is more than just “multi-location” marketing. It’s aligning executive vision with local-market realities, integrating systems without sacrificing agility, and empowering practices without losing control. That’s where we thrive.
- Your Embedded Marketing Partner — We work like an extension of your executive team — participating in strategy discussions, understanding your business goals, and translating them into marketing programs that drive measurable growth. We don’t just “run ads.” We help you hit patient, revenue, and location-level goals with precision.
- Co-Founders With 40+ Years of Digital Marketing Experience — DSOs deserve seasoned marketers, not juniors learning on the job. Our leadership has built, scaled, and led successful campaigns across healthcare, multi-location, and performance marketing verticals for decades.
- Practicing Dentist on the Leadership Team — We don’t just understand dentistry — we live it. With a dentist as part of our leadership, every strategy is pressure-tested against real-world clinical realities. We don’t propose tactics that look good on a whiteboard but fail when faced with the day-to-day of dental operations.
- Dedicated Account Managers — You’ll have a single, senior-level point of contact who understands your DSO, communicates clearly, and proactively drives results. No constant account turnover, no outsourced project managers — just real people who act like part of your team.
- >95% Client Retention Rate — DSOs stick with us because we’re built like a true partner, not just another vendor. We’re proud to be the marketing team our clients trust to grow with them — year after year.
- Competitive Pricing — You shouldn’t have to pay enterprise rates to get enterprise-quality marketing. We price our services strategically for small and mid-size DSOs ready to scale without sacrificing margin.
Ready to scale your DSO’s growth with a partner you can count on?
DSO Marketing Services — Purpose-Built for Operators and Executives
Everything we do is tailored for the real-world challenges and opportunities faced by DSOs. No repackaged single-office playbooks here.
Multi-Location Website Development
We create scalable, conversion-focused websites that make both executives and local practice teams happy. Whether your DSO needs a unified brand experience or a system for managing multiple independent practice brands, we’ll build it to drive patient acquisition while staying easy to manage at scale.
Paid Search & Social Advertising for DSOs
We design and manage campaigns tailored to your growth strategy. Location-level targeting, DSO-level optimization, and real-time insights for both. We align campaigns with your KPIs, acquisition cost goals, and expansion plans — delivering patients, not just impressions.
SEO for DSOs
Your DSO’s success hinges on local visibility and network-wide search dominance. We balance technical SEO, local SEO, and content strategies to help each location rank in its own market while supporting your broader DSO goals.
Conversion Rate Optimization (CRO)
Traffic without conversions is wasted budget. We optimize every landing page, call-to-action, and booking flow to maximize appointment requests across all locations — turning clicks into booked patients.
Online Reputation & Review Management
Reputation is everything. We empower each location with the tools and strategies to build a strong, consistent, and trustworthy online presence — while giving your leadership team full visibility into review trends across your DSO.
DSO Analytics & Reporting
Executives get the big picture. Operators get location-level insights. Our custom dashboards serve both, delivering clear, actionable performance data your whole team can use. Patient acquisition costs, conversion rates, top-performing campaigns — no fluff, just decision-ready data.
Ready to turbocharge your DSO’s growth with online marketing?
White-Glove Service. Real Partnership. Serious Results.
Our clients consistently tell us we’re not just a vendor — we’re part of the team. We show up, communicate proactively, and collaborate like we work in your office.
"In terms of DentalScapes versus the last company we were using? The turnaround and the rate at which things get done — it feels lightning fast. No regrets.”