Dan Brian interviews Dr. Charles Moser, executive coach and founder of the Dental Science Alliance, on how younger dentists can compete with larger dental service organizations (DSOs) and build successful private practices.
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Monica Capelli, founder and CEO of Rev Systems, discusses revenue cycle management for dental practices in Episode 20 of “The Dental Domination Podcast.” From the importance of claim filing best practices to pursuing outstanding claims, implementing pre-payment systems, and everything in between, Monica provides a roadmap you can implement in your dental practice to get […]
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Understanding the difference between “local” SEO and “organic” SEO (sometimes called “traditional” SEO) can help dental practices get better results with dental marketing. Local SEO focuses on optimizing a business’s presence for local search results, while organic SEO aims to improve overall search engine rankings. In this post, we’ll explore these concepts, their importance for dentists, and how to effectively utilize both strategies to attract more patients.
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A strong online presence is essential for any business — and dental practices are no exception. One of the most effective ways to ensure your practice stands out in local searches is by optimizing your Google Business Profile (GBP). If your GBP isn’t optimized, your practice may not show up in all-important local Google searches and you’ll miss out on new patients. In this guide, we’ll walk you through the importance of optimizing your GBP and provide you with practical steps to enhance your dental practice’s position in local search. Let’s dive in!
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Social media is mission-critical for dental practices. In this blog post, we’ll discuss the importance of creating engaging and authentic social media content for your practice. We’ll outline the “90/10” rule for content creation, emphasizing the need for educational and entertaining posts over constant self-promotion. We’ll explore five types of content that can showcase the personality of your practice and build a loyal online following. Finally, we’ll outline actionable strategies to make this happen consistently in your practice.
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Starting a new dental practice? It’s an exciting venture, for sure, but it also comes with the challenge of attracting and retaining new patients — and doing it fast, and on a limited budget. Effective online dental marketing is crucial for building a strong patient base and establishing your practice as a trusted provider in […]
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Effective communication is essential for any business, and dental practices are no exception — especially in the digital age. More than any other channel, text messaging has emerged as a powerful tool for enhancing patient engagement, improving operational efficiency, and boosting practice growth. In this blog post, we’ll explore five ways dental practices can leverage text messaging to their advantage. We’ll also discuss key considerations such as software options, patient opt-ins, and costs.
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In this wide-ranging, must-listen conversation, Dan Johnson, founder and CEO of Peak Performance VA, discusses the benefits of hiring virtual assistants (VAs) for dental practices. He shares how VAs can help with administrative tasks in dental practices, reducing overhead and improving patient experience.
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In this blog post, we’ll provide guidance that can change your approach to dental marketing — and keep your chairs full! This includes combining both digital and offline tactics so as to make your practice stand out from the crowd.
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Online advertising is an essential component of any successful marketing strategy. Dental practices, in particular, can benefit from targeted online ads to attract new patients and grow their business. However, a common dilemma faced by many dental practitioners is choosing between Facebook Ads and Google Ads.
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